This Month's SME TechZone

[Raul Jude W. Cartalaba]

Blog for Business's Sake?

For most people, blogging is one crazy idea to do especially when it comes to incorporating it in business. In fact, Heather Armstrong got dooced [a verb that means getting ‘fired for blogging’] when she discussed her job on her blog.

Today, it is one venue where businesses can find a potential client or create profitable opportunity.

In 2004, Merriam-Webster declared the word ‘blog’ as ‘Word of the Year’, which rightfully earned its attention even to businesses and corporations. Jason Calacanis, founder of Weblogs Incorporated and successfully grew its portfolio into 85 blogs. In October 2005, he then sold his blogs to AOL for US$25 million. Quite a hefty amount of money, isn’t it?

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